Circulation figures module
HOI circulation app
Definitions Business Magazines
What is HOI
What is HOI
HOI, Institute for Media Auditing is the official Dutch ABC. HOI was introduced in the Netherlands in March 1998 and is based on a Joint Industry Committee (JIC) of the three main industry partners: advertisers (
), publishers (
) and (
) and the media-agencies (
Providing the Dutch market with reliable circulation figures through gathering, detailing, control and publication of circulation figures per quarter.
Every quarter a publisher’s statement will be published and every year an audit report will be available. The audit will be executed by an external auditor. HOI will review every year on an ad random base 5% of all the titles. This review will be carried out by an (other) external auditor. The registration and publishing year of HOI runs synchronous with the calendar year.
HOI is publishing every quarter the circulation figures of around 550 titles. All Dutch newspapers, all important consumer- and businessmagazines. More than 90% of all the print advertising expenditures are in HOI titles (=print media that are controlled by HOI).
HOI is since 1999 a member of the International Federation of Audit Bureaux of Circulations
is a voluntary cooperative federation of industry-sponsored organizations established in nations throughout the world to verify and report facts about the circulations of publications and related data. Click here for de
IFABC objectives and mission
and an overview of all
prof. dr. P.C. Neijens
Board of Directors is composed on an equivalent base of advertisers and media-agencies (now 5) versus the publishers (now 5), respectively members of the BVA Association of Dutch Advertisers and PMA the Association of Media Agencies against the publishers the Dutch Publishers Union (NUV) and the National Association of Daily Newspapers (NDP). An independent person completes the Board of Directors as an outside expert.
HOI, Institute for Media Auditing is an independent organization on a non-profit basis.
There are currently 3 members of staff. A managing director an agency-coordinator and an online consultant/webmaster. HOI is working with external companies (database-entry and auditing business)
Public circulation reports
The circulation figures are free retrievable with a
on this website. You can have selections on: quarters, titles and groups of titles and on all the categories of the circulation.
More advanced circulation reports
ubcribers gain access to a more advanced circulation module with more information. If you are interested in the advanced module you can contact HOI.
In these publications the “core” figures of the titles of the quarters will be published. Click
here for an example report
All detailed figures on every level of all the audited titles are published.
The costs for a subscription on the advanced circulation data for 2013 are € 108,- a year (excluding media-agencies). Click
to subscribe for the reports.
HOI will use one qualitymark in 2013. There will be no longer a separate quality mark for ‘Print non-addressed’ and 'Digital publications'.
© 2013 HOI, Instituut voor Media Auditing