HOI, Institute for Media Auditing does audit replicas since 2005.
The Replica must be an exact replica (in content and lay-out) of the print version.The print title must be a member of HOI. Replica E-papers must be published on a screen (by tablets, smartphones e-mail or website) and not later then 3 days after the print version. It is possible for publishers to report the following circulation categories for Replica Magazines:
| HOI Circulationcategory ||Translation |
|1. Betaalde Kernoplage ||Paid Circulation|
|1.1 Betaalde abonnementen (standaardprijs)||Paid subscriptions for standard price (= 50% or more)|
|1.2 Betaalde abonnementen (actieprijs)||Paid subscriptions for non-standard price (25%-50%)|
|1.3 Deelabonnementen ||Paid subscriptions for specific days only (for instance Saturday/Monday) |
|1.6 Losse verkoop (adviesprijs) ||Net single copy sales for cover price (copies sold to the retailer for a cost price of 50% or more of the cover price). Return copies will be excluded.|
|1.7 Losse verkoop (actieprijs)||Net single copy sales for special action prices (copies sold to the retailer for a cost price between 25%-50% of the cover price). Return copies will be excluded|
|1.8 Betaalde meervoudige abonnementen (adviesprijs)||Paid multiple supscriptions for standard price (= 50% or more)|
|1.9 Betaalde meervoudige abonnementen (actieprijs)||Paid multiple supscriptions for action price (25%-50%)|
|2. Gerichte verspreiding||Fixed Free circulation|
|2.1 Controlled Circulation ||Controlled circulation (to a specific target-audience, a written statement of the reader is necessary).|
|1+2+3 Totaal verspreide oplage||Total Circulation|
The circulation categories above are all measurable categories with a high accountability. For now it is not possible to report in other HOI circulation categories.
The audit process of digital edition circulation will be done by the auditor of the Print version title. The rules for the circulation categories 1.1, 1.2, 1.6 and 1.7 are the same as the rules for the print titles.
There is a difference in 2.1 Controlled Circulation and 1.8 and 1.9 Paid multiple subscriptions.
- Deduplication of the circulation if there is a CC print and CC digital edition for the same person. (use the Print number in the reports)
- Digital subscription with answer of personal question is possible as an alternative for written statement. (accountability is necessary)
Paid multiple subscriptions
- The publisher must gain access to the replica digital publications with individual logins (minimum 4 for each subscriber) or by sending the replica PDF to individual e-mailaddresses.
HOI will publish the circulation figures of the print and replica's in the same report. The publisher is not allowed to communicate a total figure of replica and print without the separated figures of the replica and print title.